IKOOMA : A Complete Brand Visual Identity.
IKOOMA is a natural haircare brand founded by Jolie Pollard — built around the remarkable properties of euchema seaweed and natural oils. The product range includes a hair oil, seaweed curl hydrator, and seaweed curl forming gel across three distinct scents, alongside a Jungle Hold gel and Reef Hydration cream. A thoughtfully formulated, beautifully conceived brand rooted in the natural ingredients of Belize's coastal environment.
Jolie had a clear vision. She had three models, a defined product range, and a specific budget. What she needed was a creative partner who could take all of that and turn it into a brand visual identity that could carry IKOOMA from startup to shelf.
The Brief: A single studio day to capture all model lifestyle content showing the products in use, before and after hair transformations, models posing with product across colorful backgrounds, and then a second dedicated studio half day of still life product photography. Every image and video asset needed for a full website build, all delivered from one focused engagement.
The Approach — Studio & Model Work: We worked with all three models individually, moving each one through a complete content arc — before, process, and after. First capturing their natural hair, then filming and photographing the styling process as each IKOOMA product was applied, then documenting the finished result. The before and after narrative is one of the most powerful tools a haircare brand has — and we made sure every stage was shot with the care it deserved. Between model sessions we shifted to colorful, energetic backgrounds — giving Jolie a range of lifestyle and social images full of personality and brand confidence.
The Approach — Product Set Build: For the still life product photography we didn't reach for generic props or a plain surface. We built a custom set from the ground up — layering sand and paint to create a coastal scene, then styling it with seashells and actual euchema seaweed, the very ingredient at the heart of every IKOOMA formula. The set told the brand story before a single word of copy was read. Natural, coastal, rooted in something real.
What We Delivered: A complete brand content library from a single day of shooting. Model lifestyle images across multiple backgrounds, before and after hair transformation photography, individual product styling videos for each model, and a full set of still life product images built on a custom coastal set. Everything Jolie needed to re-launch IKOOMA with confidence.
"Rebecca brought an impressive level of creative direction and professionalism to our in-studio model and product shoot. Even if you think you have a clear vision of what your brand can communicate, trust Rebecca to expand your horizons."
— Jolie Pollard, Founder, IKOOMA Haircare
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You've built a brand worth believing in. Let's give it visuals that do it justice
